If It Bleeds It Leads

This is the common thinking amongst media types. The more sensational or gory or negative an event is, the more likely it is to find its way to the front page of the paper. The media seems to have a propensity to put a negative spin on things. I guess this is what sells. Even in sports this rings true. Let’s say the Canucks are on a 4-game winning streak and they have won each game by 1-0 scores. A good headline would be: Canucks Winning Streak at 4 and Climbing. But I think we would be more likely to see: Canucks Unable to Score More Than 1 Goal in Last 4 Games. It’s all about perspective. With regard to the current real estate market, we are being bombarded by negative stories. Now I’m not going to say that everything is pie in the sky and that everyone should be making moves in the market, but there are undeniably opportunities out there. For the last few years people have been complaining about affordability. Prices are now moving towards being more affordable. Is that not good news? Multiple offers have all but disappeared from the current market and buyers have the time to do their due diligence and more importantly they are not being forced to pay above-market value for their homes. Good news? I would say so. There are many more good news scenarios that I would be happy to talk about. Call or email me anytime and we can have a talk.


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